Eligibility Criteria
Candidates who have completed a Bachelor’s degree with a minimum of 50% marks for the general category (45% for the reserved category) in any discipline can apply for an online MBA program.
Syllabus Overview
The online MBA Marketing Management program at DPU covers:
Marketing Strategy: Developing effective marketing plans
Consumer Behavior: Understanding customer needs and behavior
Digital Marketing: Leveraging digital channels for marketing
Brand Management: Building and maintaining brand identity
Market Research: Conducting market analysis and research
Career Prospects
MBA Marketing Management graduates from DPU can pursue careers as:
Marketing Manager: Developing and executing marketing strategies
Brand Manager: Managing brand identity and marketing efforts
Digital Marketing Manager: Overseeing digital marketing campaigns
Product Manager: Managing product development and marketing
Market Research Analyst: Analyzing market trends and consumer behavior
The program equips students with advanced marketing knowledge, strategic thinking, and leadership skills.