Eligibility Criteria
An individual who has completed their Higher Secondary Certificate (HSC) or its equivalent examination with any stream, including English as one of the subjects, from a recognized board.
Syllabus Overview
The online BBA Marketing Management program at DPU covers:
Marketing Principles: Understanding marketing fundamentals
Consumer Behavior: Analyzing customer needs and behavior
Marketing Research: Conducting market research and analysis
Brand Management: Building and maintaining brand identity
Digital Marketing: Leveraging digital channels for marketing
Career Prospects
BBA Marketing Management graduates from DPU can pursue careers as:
Marketing Executive: Developing and executing marketing strategies
Brand Manager: Managing brand identity and marketing efforts
Digital Marketing Specialist: Leveraging digital channels for marketing
Market Research Analyst: Conducting market research and analysis
Product Manager: Overseeing product development and marketing
The program equips students with marketing knowledge, skills, and strategic thinking.