BBA (Retail Management)
DY Patil University (Navi Mumbai)UGC, NAAC A++, AICTE, NABH
Eligibility Criteria
An individual who has completed their Higher Secondary Certificate (HSC) or its equivalent examination with any stream, including English as one of the subjects, from a recognized board.
Syllabus Overview
The online BBA Retail Management program at DPU covers:
Retail Fundamentals: Understanding retail operations and management
Merchandising and Buying: Managing product assortment and purchasing
Store Operations and Management: Overseeing store operations and staff
Retail Marketing and Promotion: Developing retail marketing strategies
Supply Chain and Logistics: Managing retail supply chains
Career Prospects
BBA Retail Management graduates from DPU can pursue careers in:
Retail Manager: Overseeing store operations and staff
Merchandising Manager: Managing product assortment and purchasing
Retail Marketing Manager: Developing retail marketing strategies
Store Operations Manager: Managing store logistics and operations
E-commerce Manager: Managing online retail platforms
The program equips students with retail management skills, analytical abilities, and business acumen.