Eligibility Criteria
An individual who has completed their Higher Secondary Certificate (HSC) or its equivalent examination with any stream, including English as one of the subjects, from a recognized board.
Syllabus Overview
The online BBA Marketing program at DPU covers:
Marketing Fundamentals: Understanding consumer behavior and market analysis
Digital Marketing: Developing online marketing strategies
Brand Management: Building and maintaining brand identity
Marketing Research: Analyzing market trends and consumer insights
Advertising and Promotion: Creating effective marketing campaigns
Career Prospects
BBA Marketing graduates from DPU can pursue careers in:
Marketing Manager: Developing marketing strategies and campaigns
Digital Marketing Specialist: Creating online marketing content and campaigns
Brand Manager: Managing brand identity and marketing efforts
Market Research Analyst: Analyzing market trends and consumer behavior
Product Manager: Overseeing product development and marketing
The program equips students with marketing knowledge, analytical skills, and creative thinking.