Eligibility Criteria
A Bachelor’s degree of minimum three years duration with minimum 50% marks for the General and 45% marks in case of Reserved Category in the qualifying examination.
Syllabus Overview
The online MBA in Digital Marketing from Uttaranchal University covers:
Digital Marketing Strategy: Planning and executing digital marketing campaigns
Search Engine Optimization (SEO): Optimizing websites for search engines
Social Media Marketing: Leveraging social media for brand promotion
Content Marketing: Creating engaging content for digital platforms
Data Analytics: Analyzing digital marketing metrics and performance
The program combines theoretical knowledge with practical skills.
Career Prospects
Graduates can pursue careers in:
Digital Marketing Manager: Developing and executing digital marketing strategies
SEO Specialist: Optimizing websites for search engines
Social Media Manager: Managing social media campaigns and engagement
Content Marketing Specialist: Creating and distributing valuable content
Digital Analytics Specialist: Analyzing digital marketing data and performance
The program equips students with skills to succeed in digital marketing roles.