Eligibility Criteria
A Bachelor’s degree of minimum three years duration with minimum 50% marks for the General and 45% marks in case of Reserved Category in the qualifying examination.
Syllabus Overview
The online MBA in Marketing Management from Uttaranchal University covers:
Marketing Strategy: Developing and implementing marketing plans
Digital Marketing: Leveraging digital channels for marketing
Brand Management: Building and maintaining strong brands
Consumer Behavior: Understanding consumer needs and preferences
Market Research: Analyzing market trends and data
The program combines theoretical knowledge with practical skills.
Career Prospects
Graduates can pursue careers in:
Marketing Manager: Developing and executing marketing strategies
Brand Manager: Managing brand identity and campaigns
Digital Marketing Specialist: Creating and implementing digital marketing campaigns
Market Research Analyst: Analyzing market data and trends
Product Manager: Overseeing product development and launch
The program equips students with skills to succeed in marketing leadership roles.