BBA (Digital Marketing)
Vivekananda Global UniversityUGC, NAAC A+, AIU, COA, BCI, PCI
Eligibility Criteria
Applicants should have successfully completed their 12th examination (Higher Secondary/Intermediate) in any stream (Arts, Science, or Commerce) from a recognized board.
Syllabus Overview
The online BBA in Digital Marketing from VGU covers:
Digital Marketing Fundamentals: Understanding digital marketing strategies
Social Media Marketing: Creating and implementing social media campaigns
Search Engine Optimization (SEO): Optimizing website visibility
Content Marketing: Developing engaging content
Digital Analytics: Analyzing digital marketing performance
The program combines theoretical knowledge with practical skills.
Career Prospects
Graduates can pursue careers in:
Digital Marketing Specialist: Creating and implementing digital marketing strategies
Social Media Manager: Managing social media presence and campaigns
SEO Specialist: Optimizing website visibility and search engine rankings
Content Marketing Specialist: Developing and implementing content marketing strategies
Digital Marketing Manager: Leading digital marketing teams and campaigns
The program equips students with skills to succeed in digital marketing roles.